Comparison between Journalism Blog and Personal Blog

What is a Blog?

A blog is a type of website for regularly publishing formal or informal content, covering diverse topics like personal experiences, opinions, reviews, and tutorials. Blogs facilitate idea expression, information sharing, and audience engagement, often featuring multimedia and allowing comments. Following, this blog will be sharing the comparison between a journalism fashion blog and a personal fashion blog.

Introduction

Journalism Fashion Blog: Fashionista

Operating under The Arena Group, Fashionista is a pivotal platform in the region of fashion and beauty. It delivers insightful reporting on the industry’s progression, spanning trends, sustainability, inclusivity, and  technology. With a 17 year tenure, Fashionista has firmly solidified its position as a vital, independent voice for emerging leadership and the key influencer shaping the dynamic realms of both fashion and beauty.

Personal Fashion Blog: Erica Ball Style 

Erica Ball Style is a renowned fashion blog run by Erica, featured in several prestigious press like InStyle, Insider, Bustle, and New York Magazine the Strategist. With 15 years of expertise, Erica elevates individual personal styling showcased on her blog. Apart from that, Erica Ball Style is offering live workshops to provide valuable assistance to women who struggled with styling challenges.

Similarity

Fashionista and Erica Ball Style, as prominent fashion blogs, share a common dedication to be influential voices in the fashion industry. Illustrating a user-friendly approach, they both have intuitive navigation menus, search functionalities, thus making it easier to search throughout the website. Moreover, both of them used photos, videos and consistent and appropriate fonts and design, showing more visually appealing and readable content. Active engagement was encouraged by the designated subscribing section, also, the social media icons section of both sides enabled accessible ways for users to interact and share the content. 

Differences

Content and audience

Journalism Fashion Blog: Fashionista

Fashionista targeted audiences who have a genuine passion for fashion and beauty. It shares the up-to-date news and information on various aspects of fashion and beauty industry insights, comprising the business, careers, style, beauty and education. Having diverse and extensive coverage, the site delivers authentic and relatable content, ensuring that its readers stay alert and informed about the fast-paced and ever-evolving dynamic and diverse world of fashion.

Personal Fashion Blog: Erica Ball Style 

Aiming at women over 30, Erica Ball Style purpose is to assist them in defining and elevating their personal style. Apart from talking fashion, Erica Ball Style also emphasizes the good transformative on behalf of the power of styling, in order to project a positive and impactful image. Acting as guide and inspiration to the audiences, Erica Ball Style offers valuable perspectives and practical tips in content for women seeking to enhance their personal style, leading to enhancing self-confidence.

Webpage layout 

Journalism Fashion Blog: Fashionista

Fashionista is giving a professional impression, black, gray, white color is mainly used in the whole site. It uses formal typography. Scrolling down the site, the layout starts with the latest posting, followed by two grids of posting, and six the most read posts with circular design. This website layout arrangement enables the audience to easily focus on what really matters and needs to be focused on.

Personal Fashion Blog: Erica Ball Style 

Erica Ball Style is using pink and white as the main color, giving a casual and feminine impact, as the blog is also using some artistic elements in the site. The site layout is presenting several styles of Erica at the top of the main page, then followed by three grids- two grids for popular posts, and one grid for others. 

Tone of writing

Journalism Fashion Blog: Fashionista

Fashionista is writing in a formal tone. The writing style is authoritative and objective, presenting well-researched data and information, giving a sense of reliability and expertise in the blog. 

Personal Fashion Blog: Erica Ball Style 

Erica Ball Style adopts an informal tone, mimicking the flow of spoken language in the writing. The first-person perspective enables the reader to relate themselves as if they are getting advice from the person closest to them.

User navigation

Journalism Fashion Blog: Fashionista

In terms of user navigation, the Fashionista navigation menu includes news, business, career, style, beauty, school, shopping, fashion week, editor’s picks, newsletter, the subscribe and social media icons at the header. The search engine also enables the audience in a direct search for the content.

Personal Fashion Blog: Erica Ball Style 

Erica Ball Style has lesser and simple navigation at the header, which only include styling, live workshops, shop, free download, about and social media icons. The search engine is not on the header, yet at the right grid of the site.

Multimedia Element

Journalism Fashion Blog: Fashionista

Fashionista is using text, images, graphics and videos in their posting as for the multimedia element. Moreover, there are clickable links and social media icons that allow the audience to visit a certain site.

Personal Fashion Blog: Erica Ball Style 

Erica Ball Style uses text, images and videos in their blog post. The texts and the images are using hyperlinks that will link to the other pages, for example, when clicking on the video-image under a certain blog, it will turn into Youtube pages, enabling the audience to comment and react regarding the content of the Youtube video. 

Tactics and earning

Journalism Fashion Blog: Fashionista

Fashionista generate income through advertising partnerships and sponsorships. When surfing to the shopping icon, the page will be showing the sponsored content. Fashionista writes a blog regarding the partnership, linking to their official page. Via social media, it leads to more exposure of the page content and the business. In addition, Fashionista earns avenues through allowing the sponsorship branding to promote under the blog post and banner ads. For instance, Cuckoo, inserted in a form of video under a blog. This will help in increasing engagement of Fashionista and the partnership and sponsorship, creating a win-win situation.

Personal Fashion Blog: Erica Ball Style 

Erica Ball Style has a shop section in generating avenue. The site will link to the certain retailer and allow purchasing behavior of the audience. The site provides a 15 minute free styling consultation, using the advantages of her 15 year expertise and showing the branding she had collaborated with. The clients’ positive testimonials are inserted under the posting, so that her credibility is increasing. Besides, there is a shop favorite section under the blog post, which acts as a direct way to shop, thus making income. By these strategies, she is able to reach potential clients. In addition, active social media promotion is also one of its strategies in leading to higher engagement.

Personal fashion blog link: https://ericaballstyle.com/

Journalism fashion blog link: https://fashionista.com/