BLOG 1: 2 CRITERIA TO BE CONSIDERED IN TARGETING AUDIENCE

In the 21st century, digital media rises and has become an indispensable medium in various areas involving communication, entertainment and advertising. The rise of digital media led to the increase of career choices, such as youtubers, instagrammers and so on. In order to create revenue, knowing and attracting the target audience is a must to increase popularity. In consequence, this blog is going to shed light on two criterias to be considered when targeting audiences in order to help you in efficacious marketing.

The first criteria is to identify the demographic. Demographic information matters as the data comprise an array of details in basic features, social features, economic features, and housing features such as age, gender, ethnicity, households, education, income level, poverty and employment. The data also helps in the understanding of the community within the target audiences, giving personalized services and plans. For example, Netflix is targeting tech-savvy young adults and families. According to the similarweb, Netflix’s largest age group of visitors are between 25 and 34 years old. Netflix also has  50.51% of male and 49.49% female who use it. It offers plans where individuals can share the account with one purchase, including family members in one household. 

(Source from similar web: Gender and age distribution of Netflix)

Next, undergoing efficient marketing strategies is also one of the significant standards in which marketers have to pay attention when targeting audiences. Target audience is a subset of a larger target market, by developing more marketing strategies, brands can stay in sync with their target audiences. For the purpose of better knowing their target audience, platforms collect demographics data and their preference choices of content. The data can be tracked from the profile so that the platform can provide personalized recommended contents for specific audiences.  As an example, according to Arun, Netflix gives very convenient and comfortable experiences as it is available to any device that has an internet connection. Moreover, it allows the audiences to enjoy the content without browsing too much, bringing to the return of the audience in continuing using Netflix. Netflix is customer-centric, leading to the strong bond connection with the platform and users.

In a nutshell, identifying the demographic data and undergoing efficient marketing strategies are the two of the critical criterias in targeting audiences. So as to achieve the brand’s goal and missions, digital media like online websites and media platforms portray a very important role in this digital age. Through accurate targeting of the audience, the content can be seen and reach the specific group of people, ensuring a successful and effective marketing in this competitive environment, as a key in maximizing the creation of benefits.

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